Ide Bisnis Unik (Unique Business Ideas)

Think out of the Box

IBU's Blog

Nestle Launching Floating Supermarket

Posted on July 15, 2012 at 5:10 AM


Nestle is sending a floating supermarket up the Amazon river in an attempt to reach customers not normally exposed to normal retail channels: The world’s largest food company will send aboat with 100-square meters (1,076 square feet) of supermarket space on a journey to 18 small cities and 800,000 potential consumers on the Para and Xingu rivers in Brazil, before starting the journey again. The vessel will carry 300 different goods including chocolate, yogurt, ice cream and juices. Though there might not be much profit in these kinds of customers today, Nestle and it’s competitors hope to profit in the future: Nestle expects as many as 1billion people in emerging markets to exit poverty and be able to afford its products in the coming decade. The foodmaker has adapted its products in such regions by offering smaller, cheaper versions of products such as Alpino ice cream and Ninho milk powder through direct distribution to make them more accessible to low-income shoppers. Unilever has also been building a distribution network into Brazil’s shantytowns.

 

Source: Bloomberg


 

Categories: None

Post a Comment

Oops!

Oops, you forgot something.

Oops!

The words you entered did not match the given text. Please try again.

Already a member? Sign In

167 Comments

Reply Duesits
4:36 AM on November 22, 2021 
Zithromax 500mg Dosage viagra vs cialis
Reply Duesits
8:12 PM on November 20, 2021 
Buy Zithromax Us best cialis online
Reply duatiet
4:48 PM on November 16, 2021 
buy prednisone overnight delivery
Reply Prednisone
8:30 PM on November 14, 2021 
Cheap Captopril 50 Mg Paypal
Reply priligy 30mg
9:26 PM on November 13, 2021 
Buy Kamagra Gold Uk
Reply ivermectin tablets online
7:53 AM on November 12, 2021 
Farmacias De Canada
Reply duatiet
2:13 AM on November 12, 2021 
Prednisone
Reply furosemide uses
4:28 PM on November 10, 2021 
Viagra Online Malaysia
Reply Viagra
9:45 AM on November 10, 2021 
Dog Cephalexin
Reply Priligy
2:59 AM on November 10, 2021 
Donde Puedo Comprar Cialis En Guanajuato
Reply Phomeob
11:33 AM on November 9, 2021 
purchasing cialis online
Reply enribetty
9:12 AM on November 8, 2021 
Viagra
Reply Infamma
12:02 AM on November 7, 2021 
Priligy
Reply Infamma
8:48 PM on November 6, 2021 
Priligy
Reply discreet cialis meds
3:33 AM on November 5, 2021 
Viagra Cialis Efectos
Reply rhyprob
12:14 AM on November 5, 2021 
lower price on finasteride camber
Reply furosemide 40 mg canadian pharmacy
11:33 AM on November 4, 2021 
Cheap Synthroid
Reply Shulley
6:25 AM on November 4, 2021 
stromectol ebay
Reply Cialis
8:41 PM on November 3, 2021 
Viagra 100mg Cheap
Reply where to buy cialis online forum
4:16 PM on November 2, 2021 
Prix Du Kamagra Cialis Levitra